Catalogue printing: How to choose the right format and make it successful

The choice of the final format of a catalogue or brochure is among the first issues that need to be resolved when developing this sales tool. The first parameter influencing this choice is the marketing design, created by sales managers and realised by the photographer / graphic designer and the editor. Then come the technical choices. Many possibilities are available, and many options influence the production costs and appearance of a catalogue. Both paper and machine limitations must be taken into account. Standard formats and custom formats For all document printing – catalogues, brochures or any other media – standard [...]

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If you are wondering about the right format of your next book, read this article

The choice of the finished format of a book or any other printed product arises from the beginning of the editorial project. First, there is the wish of the author, the photographer, the publisher, the bookseller... and then there are the technical choices. Several possibilities appear and several elements influence the price of production. Both paper and machine technical limitations must be taken into account. So, what the right format of your book is and how to make the right choices? Standard formats and custom formats In the field of book publishing, but also for other printed documents, there are [...]

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