Catalogue printing: How to choose the right format and make it successful

The choice of the final format of a catalogue or brochure is among the first issues that need to be resolved when developing this sales tool. The first parameter influencing this choice is the marketing design, created by sales managers and realised by the photographer / graphic designer and the editor. Then come the technical choices. Many possibilities are available, and many options influence the production costs and appearance of a catalogue. Both paper and machine limitations must be taken into account. Standard formats and custom formats For all document printing – catalogues, brochures or any other media – standard [...]

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In the spotlight: high-end printing

Paris Dakar Rally Give your catalogue printing a high-end look, like this example by PEUGEOT for the PARIS DAKAR rally. Your company’s quality is revealed by your printing choices! With an elegant foam-padded cover, high-resolution illustrations, hot stamping for silver and gold type, a selective varnish to make your photos three-dimensional, as well as a finish that propels your catalogue into another dimension, the end result is luxurious, aesthetically refined, and valuable, with images of sublime quality. For this Peugeot catalogue, an original client gift that drives the image of the brand, the choices of printing, finishing and materials have [...]

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