Catalogue printing: How to choose the right format and make it successful
The choice of the final format of a catalogue or brochure is among the first issues that need to be resolved when developing this sales tool. The first parameter influencing this choice is the marketing design, created by sales managers and realised by the photographer / graphic designer and the editor. Then come the technical choices. Many possibilities are available, and many options influence the production costs and appearance of a catalogue. Both paper and machine limitations must be taken into account. Standard formats and custom formats For all document printing – catalogues, brochures or any other media – standard [...]